Why SunState Media Group?
At SunState Media Group we are much more then web designers. We help local service oriented business’s generate a flow of cost effective leads online to dominate the market. With Over 25 years of experience in the lead generation business, we know the challenges you face. We can use this knowledge to provide you with a better way to target intenders in your industry.
WHAT IS "SEO"
SEARCH ENGINE OPTIMIZATION and it involves using organic methods to increase your website’s relevance and authority for certain keywords or topics. Some of the common SEO techniques are optimizing your content, building backlinks, improving your site speed, and using meta tags and schema markup. SEO is an **unpaid** strategy, which means you don’t have to pay for the traffic you get from search engines.
WHATE IS "SEM"
SEARCH ENGINE MARKETING and it involves using both organic and paid methods to attract and convert your target audience. Some of the common SEM techniques are using SEO, running pay-per-click (PPC) ads, creating landing pages, and using remarketing and display ads. SEM is a **paid** strategy, which means you have to pay for the traffic you get from search engines or other platforms.